Agentur: Atelier Markgraph
Auftraggeber: VIESSMANN
Konzeption und Gestaltung
Unter dem Motto „Hybrid, Connect, Power“ greift die Inszenierung auf der ISH 2015 die zentralen Themen auf, die die Entwicklung der Branche beeinflussen werden: Zukunftssicherheit durch den hocheffizienten und erneuerbaren Mix von zwei Energieträgern in einem Gerät (Hybrid), hoher Komfort durch smartes, vernetztes Energiemanagement (Connect) und mehr Unabhängigkeit durch Strom produzierende Heizung (Power).
Drei acht Meter hohe, medial bespielte Leuchttürme bündeln den zukunftsorientierten Dreiklang architektonisch und bieten so ein weithin sichtbares Bild für die Innovationskraft des Unternehmen Viessmann in einem komplexen, von Wandel bestimmten Marktumfeld.
Die Außenbespieglungen der Leuchttürme schaffen mit großen Bildern Aufmerksamkeit und bringen zentrale Inhalte auf einen schnell erfassbaren, merkbaren Punkt. Im Inneren der Leuchttürme werden die Fokusthemen am Beispiel ausgewählter Neuheiten 2015 in szenografischen Inszenierungen erlebbar. Viessmann-Experten geben in Moderationen Einblick in die Fokusthemen und laden ein zum Dialog.
Agentur: Atelier Markgraph
Auftraggeber: WMF Group
Aufgabe: Konzeption
Die weltweit bedeutendste Konsumgütermesse bildet den Auftakt für den neuen Markenauftritt des WMF Konzerns. Die Marken WMF, Silit und Kaiser werden hier erstmals unter dem gemeinsamen Dach der WMF Group präsentiert.
Der neu gestaltete, emotionale Auftritt lädt die Besucher in die verschiedenen Genusswelten ein. Polygonal geformte Deckenelemente markieren die besonderen Genussmomente, in denen die Produkte des Premiumherstellers zum Einsatz kommen – und bieten zugleich Orientierung in der Markenwelt der WMF Group. Im Inneren der Deckenelemente werden die Genussmomente prepering, cooking, dining und drinking medial zelebriert. Das Gemüse wird zerkleinert, der Gasherd entzündet, die Butter brutzelt in der Pfanne, die Tafel wird festlich eingedeckt, eine Kostprobe gereicht, Wasserkaraffen getestet – Medien und Produktpräsentation sprechen verheißungsvoll alle Sinne an. Die strategische Neupositionierung vereint den Koch, die WMF-Produkte und die Zutaten zu einem kulinarischen Küchenteam – die Lust am Ausprobieren ist überall spürbar.
Auch die Architektur Transportiert bereits aus der Ferne mit Licht, Farb- und Materialwahl die einladende Atmosphäre und bietet den Produkten eine Bühne. Helles Holz versetzt die Besucher in die wohnliche Lebenswelt der Zielgruppe. Der neue Markenauftritt von WMF: einzigartige Genussmomente mitten im Leben.
Agentur: Atelier Markgraph
Auftraggeber: SCHIRN KUNSTHALLE FRANKFURT
Konzeption und Gestaltung
Farben mixen oder fühlen. Versuchen über den eigenen Schatten zu springen. Oder einfach alles mal zusammenfalten… In der MINISCHIRN können Kinder im Alter von drei Jahren bis ins Grundschulalter spielerisch das kleine ABC von Kreativität und Kunst erlernen.
Mit dem kreativen Erlebnis- und Erfahrungsraum erweitert die Schirn Kunsthalle Frankfurt ihr kunstpädagogisches Programm. Die innovative Dauerinstallation zu den Themenfeldern Farbe, Form und Struktur bietet den jüngsten Besuchern der Kulturinstitution eines außergewöhnlichen Spiel- und Lernparcours. Während die Eltern die laufenden Ausstellungen besuchen, dürfen die Kleinen im Erdgeschoss der Kunsthalle in der MINISCHIRN das tun, was sie am liebsten tun: ungehindert ihrem Bewegung und Entdeckerdrang nachgehen.
Auf über 100 Quadratmetern bilden verschiedene Rauminszenierungen und Experimentierstationen den Rahmen für eine spielerische Expedition durch die Themenfelder ästhetischer Wahrnehmung.
Die MINISCHIRN ist 2015 vom ADC ausgezeichnet worden und erhält den „Red Dot Award: Communication Design“.
(Market and Mouse)
How can we make mice live by the rules of investment banking?
To improve the understanding of the dynamics of finance markets the "Market and Mouse"-System tries to simulate a part of the fiscal universe. The main analysis focuses on the aspect of investment banking. This is the field with the biggest possible profit. "Market and Mouse" investigates how operators decide if they have to choose between high risk but high value options and less lucrative possibilities. Another part of the research are the consequences for the other market participants. In "Market and Mouse" these are institutional investors and private investors.
In most cases system analysis works with specially designed software. All system protagonists are replaced by variables and routines, which run in a predetermined manner and simulate specific situations. The dynamic parameters are determined in the beginning, before the computer starts calculating. Anomalies are only possible in the spectrum of the software. The protagonists cannot behave in any manner outside of that which the preset parameters allow.
The "Market and Mouse" system replaces the digital agents by mice. All system participants are represented by groups of mice, which contain different numbers of animals. Let these rodents surprise us with their unpredictable behavior. Meanwhile we can investigate the dynamic in, and in between the different groups. Do the private investor mice behave differently from the bank mice? And if so, how?
The project was completed and exhibited during an artist-in-residence program at
Opekta Ateliers Köln.
"Market and Mouse" won the "PREIS DER MEDIENKUNST/MEDIENGESTALTUNG 2014“. The price is awarded by the Bauhaus-University Weimar.
The work portrays the German stock market using a condom filled with water. The sculpture is connected to the internet. When stocks are rising, water is automatically filled into the condom. With falling stocks water is pumped out again. The work was presented during "Summaery 2012" at Bauhaus-University Weimar.
The rotor of a helicopter rotates about 1.200 times per minute. A modern hand-held blender achieves around 20.000 rounds per minute. Is a hand-held blender able to fly? The sculpture was displayed during "Summaery 2012" at Bauhaus-University Weimar.
"Mondgang für Daniel Belton" is the result of a workshop at Bauhaus-University Weimar. The class was given by Daniel Belton. Part of the exercise was to think about the use of the performance material in avirtual space. The performance that was used was a collaboration between Golriz Behgoo and myself.
Performance and Video are not really my main fields of research. But I wanted to use the energy of meeting Daniel Belton and the spirit he created in his workshop to create a piece that brings everything to one final conclusion.
The final result was on display at "Adieu Marie". A collaborated exhibition taking place in Weimar.
Meat is bad! Too much meat makes you fat. Rainforests are cut down to provide more space for beef manufacturing. Most cereals are used to feed animals which we eat instead of stopping the hunger in the world. Meat production is responsible for the major amount of CO2 emission into the air; way more than the growing of vegetables. Meat is bad! We should erase it from our consciousness.
(Prothesis for happiness)
A simple tool made of wire, tape and two tampons. You put it on your nose and clasp two hooks in the corners of your mouth. When you are very sad and start crying, the tampons will fill with your tears and expand. This process expands the wire around the tampons and the hooks will lift the corners of your mouth.
The work is the attempt to transform hate to joy by using different objects and transforming them into something different. "Mein Kampf" by Adolf Hitler was transformed into a piñata. It was filled with candy and pieces of coloured paper from the book. The piñata was playfully destroyed by a group of people. Everybody enjoyed the candy and the game without knowing what it was all about. Another work was a transformation of a random porn magazine into the padding of a cuddly toy. Both processes of transformation as well as the destruction of the piñata are documented on video.
"Walter Gropius, founder of the Bauhaus School in Weimar 1919, established new artistic and architectural conceptions of space in which the boundaries between arts, crafts and new emerging techniques are blurred. This notion was implemented creatively by Polish dancer Kryzsztof Nowakowski from Warschau and his team consisting of the media artists Stefan Pach, Jonas Späinghaus and Ludwig Völker. Nowakowski’s movements are projected onto an artificial dancing figure on a videoscreen: Man, music and animation enter into a symbiosis. Moreover, a camera transfers the act of chopping vegetables onto the screen and the artificial dancer is virtually fed."
This is what was said about the piece in the TV documentary "Weimarer Dreieck" by the MDR. The performance was presented to an audience at the "Kunstfest Weimar 2011".
Corporate design work created for the Pure Data Convention 2012 (Pure Data is a visual programming language developed by Miller Puckette in the 1990s for creating interactive computer music and multimedia works). The main graphical element of the layout was directly done in Pure Data and shows an abstraction of a 3d grid sinus curve from different perspectives. There was a need of many different applications such as posters, flyers, bags, etc. Many of them use a generative layout in which the background is showing different elements of the main visual. For example every attendant got an individualized name badge with different background graphics.
Stefan Pach was born and raised in Limburg an der Lahn and studied Communication Design at Hochschule Rhein-Main in Wiesbaden. In 2009 he spent one term in Turkey at Anadolu University in Eskişehir and finished his studies in 2010 with a bachelor’s degree. From 2011 till 2013 he studied media art and design at the Bauhaus-University Weimar under Professor Ursula Damm and graduated with honours. 2013 he stayed three months as an artist-in-residence at Opekta Ateliers Köln. Since 2014 he is working at Atelier Markgraph.